Blog
The BRAVE Blog offers the latest in mobile and in-app advertising monetization strategies and insights
3 Ways to Reduce Your Carbon Footprint in Programmatic Advertising
In recent years, the programmatic advertising industry has discovered that it generates a sizable carbon footprint. I too was surprised to learn that the internet produces more carbon emissions than the entire aviation industry. That’s why companies like Scope3 and trade associations like Ad Net Zero are emerging, guiding the industry towards becoming more environmentally
Best Practices for In-App Ad Quality in 2024
IN-APP advertising has become an integral part of digital marketing strategies, offering highly targeted and impactful ways to achieve not just performance but also brand awareness KPIs. This approach involves delivering immersive ads directly to an engaged audience in an environment they are already familiar with. For brand advertisers, in-app advertising offers high levels
BRAVE at PocketGamer Connects London 2024
Photo by: Xsolla (USA), Inc. By: Melisa Kindelan If you’re part of the gaming or ad tech industry, we strongly recommend penciling in at least one PocketGamer Connects event on your calendar annually. The impressive lineup of speakers and the unique atmosphere consistently draw the most intriguing individuals in the gaming industry. This year’s
Why are Banners still ruling the AdTech Industry?
While the world of digital marketing is constantly changing, there’s one thing that never seems to fade away – the effectiveness of display advertisements. In today’s mobile app market, striking the right balance between making money and keeping users happy poses a huge challenge for publishers. The type of ads they choose can make all